Soreness often originates from poor positioning or a latching issue. Friction with fabric from bras or clothes and the direct contact with absorbing breast pads can make matters worse. The best remedy to sore cracked nipples is your own breast milk. Shellies Breastfeeding Seashells ® let your nipples remain in close contact with breast milk and therefore soothe them more efficiently.
If you are looking for more breastfeeding support:
La Leche League will provide information and direct you to support near you.
Boober provides a great network of lactation consultants that can come to your home.